Beauty and the balm: eos is a natural

Beauty and the balm: eos is a natural

The best beauty products deliver a multi-sensorial experience. Enter eos with its all-natural ingredient lists, high-functioning formulas and on-trend flavours.

How awesome is it when you find a shampoo with a truly amazing scent? Maybe it’s ylang-ylang and patchouli with a hint of blackberry? Or a moisturizer that smells of crème brulée? Delicious.

On the flip side, no matter how efficient and health-inducing an ointment, lotion or potion, I can not—I repeat, can not—use it if it doesn’t smell good.

Yes, you’ve been there too I bet. Slather on a proven wrinkle-busting cream with the scent of sour yogurt. No thanks. But find a product that smells divine and actually performs? Now you’re talking.

Enter eos lip balms.

Their flavours, their formulas, their all-natural essence, their texture and finishes and even their cool factor ensure eos’ essential status in my beauty basics list.

eos lip balm in Pomegranate Raspberry

A great lip balm is a beauty-kit essential: Enter eos. Here, in Pomegranate Raspberry.

Pomegranate Raspberry or Sweet Mint: I can’t really decide on my favourite eos scent—or should I say flavour? (Given my scent obsession, I often interchange the two words since the actual experience of tasting and smelling are inextricably linked.)

And the perfume enthusiast in me loves the fact that the seven flavours of eos lip balms are complex, typically combining 20 to 40 natural extracts, and that they have top, middle and bottom notes, just like perfumes, so you get a flavour trail that evolves over the course of wearing. Pomegranate Raspberry, for instance, starts off with bright notes of sweet berry and candy but then evolves to something more subtle and warm. In fact, the balm’s ingredient list includes olive, coconut, jojoba seed and pomegranate seed oils as well as raspberry leaf extract and shea butter: No wonder there’s nuance.

Along with a great scent, a great lip balm must also feel good of course. That’s part of the multi-sensorial experience. It has to be silky and not sticky, so that if your hair happens to fall against it, it does not get stuck in it. (Yuck.) But that does not happen here.

Technology has definitely delivered on this texture issue. Though the Romans whipped up a lip balm back in 79 AD using a beeswax “broth”, we’ve come a long way. The eos brand combines beeswax—it’s actually the largest user of organic beeswax in the world—along with antioxidant-rich Vitamin E, shea butter and jojoba oil—to achieve great glide, not to mention long lastingness. Plus the recipe makes your lips look super healthy.

That your lip products should be natural, organic and non-GMO, goes without saying. You’re basically eating this stuff after all. (One dermatological report did the math and deduced that the average woman consumes approximately 3.7 lbs or 1.7 kg of lipstick in her lifetime! Source). The good thing: eos lip balms are 100 percent natural, and 95 percent organic, which is the highest level of USDA certification possible. In fact, they’re hypoallergenic and dermatologist-tested, too.

The new balm lineup released this fall also includes two new shimmer balms, one in a sheer opalescent Pearl colour; the other a veiled rose called Sheer Pink. So you get the same moisture-rich eos balm but with a hint of sheen—fashion with your function—that happens to work under your go-to lipstick too. Just saying.

And I should speak to the cool factor of eos because, it was my now-12-year-old daughter and her buddies that really got me wearing these balms. And take note, these girls are a discerning crowd. No doubt they’re impressed by the fact that eos has the most DIY hacks. (They love hacks.) More than six million Facebook followers too: Also cool. (Not that they really look at Facebook, but that’s another story.) These girl influencers comb the internet—and their local drug stores in packs, to find the good stuff that comes at great prices. And $3.99 eos Certified Organic Lip Balm Spheres won them over early, cementing their status as the ultimate balm for all lip-balm-loving generations.

This is a sponsored post.

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Deborah Fulsang has spent the last two decades as a journalist covering news and trends in the worlds of style—in fashion and beauty, design and décor, food and entertaining. Her long-held love of fragrance led her to launch The Whale & The Rose, a destination for all things perfume-related. Now, when she indulges in a crazy-expensive bottle of fragrance, she can do so guilt-free. Well almost. It’s all in the name of research after all.