Bella Hadid is the new face of Bulgari Perfume

Bella Hadid is the new face of Bulgari Perfume

Bella Hadid can add fragrance ambassador to her lengthy resumé.

Model Bella Hadid is having quite the year. She’s already walked the runway for fashion heavyweights like Chanel, Tommy Hilfiger, Alexander Wang, Michael Kors and Ralph Lauren. And she’s appeared in spreads in Vogue Paris, LOVE Magazine, V Magazine and Dazed Magazine. If you don’t know who Bella Hadid is, you’ve been living under a rock.

But now the model is set to star in a fragrance campaign, her first. Bulgari tapped Hadid to be the face of its new Goldea The Roman Night fragrance. The collaboration was kicked off with an unveiling at Palazzo Nunez Torloni, a palace in Rome.

If the aesthetic of the party is any indication, the ads (and the fragrance) will be luxe and feminine with a touch of darkness. According to Hadid, who spoke with Refinery 29 about the scent, “it’s very masculine, but also feminine so it kind of reminds me of my dad’s cologne and my mother’s very feminine perfume put together. It’s a very sexy perfume.” Notes of black pepper, bergamot and mulberry combine with a heart of flowers (jasmine, peony, rose) and moss and vetiver at the base. Sexy indeed.

While we’ve yet to see the ad campaign, we know it will be sultry—and that Bella will probably be draped in Bulgari jewels (which she recently wore on the red carpet at Cannes).

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Alexandra Donaldson is the editorial assistant at The Whale & The Rose and a freelance writer and content creator. Although she recently took up yoga in an effort to be a healthy adult, she still binge-watches cartoons on a regular basis and dreams of running away to a cottage in the woods. She has yet to nail down her favourite perfume, but knows that it smells green, earthy and maybe a little bit spicy, but definitely not sweet.