Adding to Nirvana White and Nirvana Black, Elizabeth and James…
Cedrat: The citrus fruit defines the fresh nature of L’Occitane’s new grooming line
By Deborah Fulsang
The immediate association of cologne with rushing river streams or campfires might not be automatic, but scent inspiration can be found everywhere.
Fresh, green, energizing and earthy: These descriptors define the iconic perfume category of cologne. Ditto the Great Outdoors. They are also apt adjectives when speaking of the latest fragrance from French brand L’Occitane En Provence.
Cedrat: the fragrance notes
Dubbed Cedrat, this fragrance and the full grooming lineup of the same name, possesses a light lemony character from its namesake citrus fruit. It also comes mixed with bergamot, cedar and blue ginger, plus a touch of nutmeg for a sexy underlying warmth.
Cedrat: the fragrance video
We imagine Cedrat might be the same—even if it’s being branded as hyper-male. Check out the short film commissioned by the company in which French director Zack Spiger expresses his take on the outdoorsy fragrance. Albeit, Spiger’s L’Occitane man is more urban rocker caught in the forest than we might have been expecting. No matter: We do think the shirtless man sitting by this campfire would wear this straightforward spritz. His girlfriend too. See the video below and #GetBackToNature.