By Deborah Fulsang ’Tis the season for Canadian runway news…
That’s right, Thor actor Chris Hemsworth is taking on a new gig—no spandex or hammer required.
Hugo Boss is releasing a new campaign for Boss Bottled, it’s classic fragrance. The ads will feature Chris Hemsworth as the face of the iconic scent. The Australian actor is best known for playing Thor in Marvel’s superhero movie series, though the look for the campaign is a little less superhero and a little more dashing gent.
The campaign, called “Man Of Today,” Hemsworth ditches his superhero duds and the expected show of muscles and nudity for a crisp suit and an espresso. We have to say, we’re into this new look.
The scent itself, which will be released in September, is Boss Bottled Tonic, is a lighter take on the original. Notes of grapefruit, lemon, and the signature apple note blend with ginger, clove and cinnamon with a woody base. The result is light and fresh with just a touch of sharp spice, which makes this an extremely wearable scent.
Boss Bottled Tonic, $97 (100 ml), www.thebay.com
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