ck one, past to present, going strong

ck one, past to present, going strong

By Deborah Fulsang 

The breezy, aquatic-with-a-kick-of-green-and-musk personality of Calvin Klein’s trendsetting ck one fragrance perfumed the air of beauty counters for the first time back in 1994. It was a breath of fresh air. And it still smells good.

It had brilliant marketing, too. Edgy, youthful, rebellious, the toilette defined the moment’s Grunge-loving mindset via the likes of waifish Kate Moss and the shaven, tattooed Japanese-American lesbian beauty Jenny Shimizu. It was all-inclusive, unisex, “shared.” It encapsulated a zeitgeist that embraced all individuals across the gender, race, age spectrum.

The scent, composed by perfumers Harry Fremont and Alberto Morillas, captured the attention of a generation: ck one generated $5-million within the first 10 days of launch, and at its height, 20 bottles of it were sold every minute of every day around the world.

A green-tree accord weaves its way, top to bottom, through this scent’s pyramidal composition, while violet, rose, and nutmeg in combination with a jasmine-derived Hedione, make up the heart. Its opening is fresh and almost fruity with a mix of bergamot, cardamom, pineapple and papaya. And at the base, musk and amber along with that greenness, create a sexy, signature Calvin trail.

We remain at one with the spritz. In Canada, Calvin Klein ck one continues to rank in the top 50. And in today’s ever-growing sea of scents, that classifies as a classic worth discussing. Especially on a Throwback Thursday.

Calvin Klein ck one EDT, $72 (100 ml), at Shoppers Drug Mart and The Bay,

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Deborah Fulsang has spent the last two decades as a journalist covering news and trends in the worlds of style—in fashion and beauty, design and décor, food and entertaining. Her long-held love of fragrance led her to launch The Whale & The Rose, a destination for all things perfume-related. Now, when she indulges in a crazy-expensive bottle of fragrance, she can do so guilt-free. Well almost. It’s all in the name of research after all.