Nicolas Ghesquière, creative director of Balenciaga, couldn’t have planned it…
The iconic men’s scent Dior Eau Sauvage turns 50 this year, and we’re celebrating with an extra spritz and a bit of history.
Ask any perfume lover their top fragrances for men and Dior Eau Sauvage will make the list. (In fact, my own appreciation of scent started with a boy who wears Eau Sauvage.)
It’s easy to understand why everyone loves Eau Sauvage: The fresh citrus top notes mingle with basil, lavender, cumin and a floral heart atop a woody, green base. It’s light and bright enough to wear every day, but also refined enough to wear with a suit. It’s marketed to men, sure, but the scent is just as at home on women who appreciate citrus and woods. (To me, it’s the ultimate steal-it-from-your-boyfriend fragrance.)
To celebrate the brand has created a short film that moves through the fragrance’s advertising history. From the poolside, to the race car, to the bar (and a quick post-shower stroll too), Eau Sauvage has certainly stood the test of time. It’s a fragrance that manages to be both timeless and undeniably cool and modern, too.
Take a watch below.
Dior Eau Sauvage, $109 (100 ml), www.thebay.com