Two is better than one. Dynamic duos. Peas in a…
Everyone is buzzing about honey.
Honey has been the topic of documentaries; it’s in demand by foodies since it’s naturally loaded with vitamins and minerals; it’s sweetened high-fashion runways—most notably at Alexander McQueen’s spring 2013 ad campaign, which incorporated many a bee motif and a dripping-in-honey Raquel Zimmerman as shot by David Sims. The golden liquid has also inspired a number of perfumers.
How sweet it is.
Notes of honey deliver warmth and a plush sweetness to a scent. Look for it, in combination with woods and vanilla, to lend depth to the fruity-florals wafting through the 2013 zeitgeist.
Marc Jacobs is the latest designer indulging his sweet tooth with Honey. He actually uses the word itself as the name of his new flanker to Dot, the scent he launch this past fall. In August, the honey-noted Dot—which mixes honey with juicy fruits (pear, mandarin, fruit punch) along with orange blossom, peach nectar, honeysuckle, vanilla and wood (according to WWD)—will hit shop shelves. To fit the theme, the quirky, polka-dotted Dot bottle has been reimagined in bumble-bee-loving yellow, black and gold.
Jacobs isn’t the first to announce that he’s dipping into the creative honey pot. Reality star Kim Kardashian will launch her new Pure Honey perfume worldwide in September. It’s reported to contain real honeycomb mixed with rose notes.
A quick survey (below) reminds us of other brands that have sweetened their respective perfume recipes with honey in the near-recent past. So go ahead, sate your craving.
PHOTO: ALEXANDER MCQUEEN SPRING 2013, RAQUEL ZIMMERMAN PHOTOGRAPHED BY DAVID SIMS
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