Jo Malone Blackberry & Bay

Jo Malone Blackberry & Bay

Is your summer synonymous with citrus and white flowers? If you’re Jo Malone, or a fan of her luxury perfume brand, then likely that means you’ve been spritzing Lime Basil & Mandarin, Grapefruit or perhaps White Jasmine and Mint.

It’s natural, however, that as we move into the fall, we’re hyped to sniff a richer, harvest-themed palette of notes.Enter Blackberry & Bay, the British perfumer’s latest toilette. Inspired by picking the tart juicy berries in the fall, this is a fruity, aromatic concoction that conjures visions of the wine-hued fruit and the sweet-yet-dry smell of autumn leaves warmed by an afternoon in the October sunshine.

Visualize the scent by viewing the perfumer’s campaign photos on the website (an image shown here): You can almost smell the brambles and the October day.

Blackberry & Bay, $125 (100 ml); $70 (30 ml),,


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Deborah Fulsang has spent the last two decades as a journalist covering news and trends in the worlds of style—in fashion and beauty, design and décor, food and entertaining. Her long-held love of fragrance led her to launch The Whale & The Rose, a destination for all things perfume-related. Now, when she indulges in a crazy-expensive bottle of fragrance, she can do so guilt-free. Well almost. It’s all in the name of research after all.