Kenzo World is launching in Canada

Kenzo World is launching in Canada

Finally! Kenzo World, the 2016 release from the French brand, makes its way to Canadian perfume counters.

We already listed Kenzo World‘s perfume bottle as one of our favourites of 2016—but we’ve yet to smell this intriguing scent. In June of this year, we’ll finally be able to get our hands on that already-iconic bottle.

Why are we so interested in this scent? Well, for starters, it was created in collaboration with Kenzo’s Fashion Designers, Carol Lim and Humberto Leon. And you’re almost guaranteed something special with those two. All the marketing revolves around the “Kenzo Eye,” so we’re really hoping the fun, quirky and vibrant nature of the brand is distilled into this perfume.

But our anticipation of this particular fragrance also has a lot to do with the incredible perfume film that was released as part of the fragrance’s marketing campaign. It might just be the best perfume video we’ve seen. No wonder—Spike Jonze directed the Kenzo World spot starring Margaret Qualley as the main character. It’s a wacky but wonderful interpretation of the brand, and it has set our hopes high for the fragrance.

Are you excited for the Kenzo World perfume? Let us know in the comments!

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Alexandra Donaldson is the editorial assistant at The Whale & The Rose and a freelance writer and content creator. Although she recently took up yoga in an effort to be a healthy adult, she still binge-watches cartoons on a regular basis and dreams of running away to a cottage in the woods. She has yet to nail down her favourite perfume, but knows that it smells green, earthy and maybe a little bit spicy, but definitely not sweet.