New perfumes launching in August

New perfumes launching in August

All eyes are on fashion houses when it comes to the perfumes launching in August.

The long-awaited perfume from Gucci Creative Director Alessandro Michele is out this month! As is Jason Wu’s first namesake fragrance and a new addition to the Prada Candy family.

Gucci Bloom

The first fragrance under the direction of the brand’s Alessandro Michele, this fragrance is indeed all about the bloom. But the flower-averse should not write off this floral scent. Instead of an overly pungent bouquet, this perfume is more about a lush garden, full of all the green and earthy notes that complement the wild flowers. Created by perfumer Alberto Morillas, the fragrance has notes of jasmine, tuberose, Rangoon Creeper (found in India and slightly powdery in scent). The bottle is simple, streamlined and pink—with almost a vintage feel, while the paper packaging is a burgundy and pink floral motif, worthy of the pattern play of the house of Gucci. Our prediction? This one will be a best seller.

Gucci Bloom, $154 (100 ml),

Jason Wu Eau de Parfum

Jason Wu’s first fragrance under his own brand (he made a fragrance for Hugo Boss in 2016) is set to launch this month. The fragrance includes notes of jasmine, pink pepper, fig, freesia, peony and musk making is a woody floral, just in time for adding to your fall fragrance wardrobe.

Jason Wu Eau de Toilette,

Prada Candy Gloss

The latest addition to the Prada Candy collection is this makeup-inspired spritz. Notes of vanilla, orange blossom and musk make for a slightly powdery twist on the iconic gourmand scent, that will please any Prada Candy lover.

Prada Candy Gloss, $120 (80 ml),

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Alexandra Donaldson is the editorial assistant at The Whale & The Rose and a freelance writer and content creator. Although she recently took up yoga in an effort to be a healthy adult, she still binge-watches cartoons on a regular basis and dreams of running away to a cottage in the woods. She has yet to nail down her favourite perfume, but knows that it smells green, earthy and maybe a little bit spicy, but definitely not sweet.