L’Oreal partners with Proenza Schouler

L’Oreal partners with Proenza Schouler

L’Oreal announced last week that they have inked a licensing deal with fashion label Proenza Schouler to develop a perfume. The long-term agreement means that we’ll be seeing fine fragrances from the American label sometime soon.

Proenza Schouler currently designs shoes and accessories. It will soon add perfume to its brand lineup.This will be the first foray into perfume for Jack McCollough and Lazaro Hernandez, the designer duo behind the label which was launched in 2002. In an interview with Women’s Wear Daily, McCollough said, “It’s something we’ve always wanted to do. A fragrance…feels like you’ve made it, in a way, as a designer.”

Proenza Schouler, which is named for the designers’ mothers’ maiden names, currently operates 10 namesake stores and distributes to more than 100 doors in 20 countries, reports Fashionista.com. Proenza Schouler’s brand universe currently includes apparel, shoes and accessories. It will soon add perfume to its designer product lineup. Pictured left, a python shoe.

Proenza Schouler will be in solid company as L’Oreal’s designer perfume roster also includes Yves Saint Laurent, Viktor & Rolf, Giorgio Armani, Maison Martin Margiela and Ralph Lauren.

For more information, visit www.wwd.com and read their interview with the duo. 

Next Post:
Previous Post:
This article was written by

Alexandra Donaldson is the editorial assistant at The Whale & The Rose and a freelance writer and content creator. Although she recently took up yoga in an effort to be a healthy adult, she still binge-watches cartoons on a regular basis and dreams of running away to a cottage in the woods. She has yet to nail down her favourite perfume, but knows that it smells green, earthy and maybe a little bit spicy, but definitely not sweet.