The best fragrances have an opinionated scent, a great story…
L’Oreal announced last week that they have inked a licensing deal with fashion label Proenza Schouler to develop a perfume. The long-term agreement means that we’ll be seeing fine fragrances from the American label sometime soon.
This will be the first foray into perfume for Jack McCollough and Lazaro Hernandez, the designer duo behind the label which was launched in 2002. In an interview with Women’s Wear Daily, McCollough said, “It’s something we’ve always wanted to do. A fragrance…feels like you’ve made it, in a way, as a designer.”
Proenza Schouler, which is named for the designers’ mothers’ maiden names, currently operates 10 namesake stores and distributes to more than 100 doors in 20 countries, reports Fashionista.com. Proenza Schouler’s brand universe currently includes apparel, shoes and accessories. It will soon add perfume to its designer product lineup. Pictured left, a python shoe.
Proenza Schouler will be in solid company as L’Oreal’s designer perfume roster also includes Yves Saint Laurent, Viktor & Rolf, Giorgio Armani, Maison Martin Margiela and Ralph Lauren.
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