Mary-Kate and Ashley, Olsen scent for Spring 2013

Mary-Kate and Ashley, Olsen scent for Spring 2013

Super-brand Mary-Kate and Ashley Olsen are set to enter the fragrance biz. Industry journal Women’s Wear Daily recently announced that the fashion-and-beauty-empire-making duo has teamed up with Sephora, and will debut a signature spritz this coming March under the banner of their contemporary women’s wear line, Elizabeth and James.

“We look forward to bringing the modern perspective and fashion philosophy of Elizabeth and James designers Mary-Kate and Ashley Olsen to life with this prestige fragrance,” Michael McGeever, senior vice-president of Sephora Originals told WWD.

Before launching into the high-fashion arena in 2007, the celebrity sisters had a mass-market clothing and beauty line (which included body sprays) called Mary-Kate and Ashley: Real Fashion For Real Girls, available at Walmart; it catered to the Olsens-loving tween customer.

If we look to the twins’ own bohemian-chic street style, and from the pair’s Elizabeth and James runway vision, we can only imagine this new sisters’ scent will have a more grown up and sophisticated heart, with a hint of luxury and free-spiritedness at its base.
—Natasha Bruno


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Deborah Fulsang has spent the last two decades as a journalist covering news and trends in the worlds of style—in fashion and beauty, design and décor, food and entertaining. Her long-held love of fragrance led her to launch The Whale & The Rose, a destination for all things perfume-related. Now, when she indulges in a crazy-expensive bottle of fragrance, she can do so guilt-free. Well almost. It’s all in the name of research after all.