The rap artist oddballs the perfume game seven times over thanks…
Super-brand Mary-Kate and Ashley Olsen are set to enter the fragrance biz. Industry journal Women’s Wear Daily recently announced that the fashion-and-beauty-empire-making duo has teamed up with Sephora, and will debut a signature spritz this coming March under the banner of their contemporary women’s wear line, Elizabeth and James.
“We look forward to bringing the modern perspective and fashion philosophy of Elizabeth and James designers Mary-Kate and Ashley Olsen to life with this prestige fragrance,” Michael McGeever, senior vice-president of Sephora Originals told WWD.
Before launching into the high-fashion arena in 2007, the celebrity sisters had a mass-market clothing and beauty line (which included body sprays) called Mary-Kate and Ashley: Real Fashion For Real Girls, available at Walmart; it catered to the Olsens-loving tween customer.
If we look to the twins’ own bohemian-chic street style, and from the pair’s Elizabeth and James runway vision, we can only imagine this new sisters’ scent will have a more grown up and sophisticated heart, with a hint of luxury and free-spiritedness at its base.
PHOTO: ASHLEY (LEFT) AND MARY-KATE OLSEN, iSTOCKPHOTO/PAUL MORIGI FOR BARNEY’S NEW YORK