Perfume to put you in a jazzy mood

Perfume to put you in a jazzy mood

What perfume would The Great Gatsby‘s Daisy Buchanan wear?

Would it have been Chanel No.5 or Guerlain’s Mitsouko? Both of the 1920s new releases would have no doubt appealed to her love of luxury and exoticism. She might also have dabbed on Coty’s elegant Chypre, that trendsetting citrus-floral-woody toilette that kickstarted a whole new family of scent.

And what if Daisy were living in the here and now? What would she spritz?

Given Baz Luhrman’s much-anticipated release of The Great Gatsby, the 1920s-style fashions that hit this season’s runways, not to mention Tiffany & Company’s new Roaring Twenties-inspired collection of jewels inspired by the opulent glamour of that era’s Manhattan supper clubs, we’re thinking she would embrace Chanel. Specifically the new Chanel 1932.

The latest perfume release in the brand’s Les Exclusifs collection, 1932 seems tailormade for the glitter-and-good-life-loving Buchanan.

Perfumer Jacques Polge, after all, was inspired by Coco Chanel’s first diamond jewellery collection of stars, comets, crescent moons and suns—and the house’s 2012 reinterpretation of it.

Polge chose the star-shaped jasmine flower to define the central character of the new 1932 scent as “jasmine is to perfume what diamonds are to jewellery: essential,” he says.

To add that Exclusif je ne sais quoi, Polge layers in crisp pear, sparkling grapefruit, vetiver, iris and musk. The effect is feminine but not frou frou, sophisticated and luxe. We can easily imagine this generation’s Daisy Buchanans—or Coco Chanels for that matter—misting it on their way out to dinner.

PHOTO: (Clockwise from centre) Chanel 1932 EDT, $145 (75 ml),; Roaring Twenties-style beauty backstage at Jason Wu for Spring 2013; Matthew Williamson minaudiere,; Floor-length gown on the runway at Tory Burch Spring 2013 in New York; The Great Gatsby novel by F.Scott Fitzgerald,


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Deborah Fulsang has spent the last two decades as a journalist covering news and trends in the worlds of style—in fashion and beauty, design and décor, food and entertaining. Her long-held love of fragrance led her to launch The Whale & The Rose, a destination for all things perfume-related. Now, when she indulges in a crazy-expensive bottle of fragrance, she can do so guilt-free. Well almost. It’s all in the name of research after all.