Seyfried is Very Irrésistible

Seyfried is Very Irrésistible

By Ashley Kowalewski

You may remember her as the ditzy weather-forecasting blonde in Mean Girls, but Amanda Seyfried has come a long way since that role and has just been tapped as the new face of Givenchy Very Irrésistible.

To celebrate the 10th anniversary of the perfume franchise, Givenchy looked for a fresh talent to rep the now-classic scent—and decided upon the Allentown, Penn.-born, up-and-coming actress Amanda Seyfried. Though she’s been in over 20 films to date (fun fact: she got her start in the soap opera As the World Turns), her real claim to fame came with her breathtaking performance as Cosette in the Hollywood adaptation of Les Misérables, which was nominated for an Oscar for Best Picture.

Seyfried has grown both as an actress and a woman, turning into a sought-after name who has turned her girl-next-door image into one more chic and sophisticated.

Along with Seyfried as its new face, Givenchy has also revamped the original packaging of the Eau de Toilette, Eau de Parfum and L’Intense fragrances to mark the anniversary. Under the guidance of art director Pablo Reinoso, the flasks have become sleeker and more simplified in variations of the fuchsia form: one more pink, one more magenta, one more darkly cassis-hued. They represent well the confidence of the perfumers who have crafted the Very Irrésistible spritzes over the past decade: Dominique Ropion, Sophie Labbé and Carlos Benaim.

Givenchy Very Irrésistible EDT with notes of rose, star anise and verbena, $79 (50 ml) launched in 2003; Givenchy Very Irrésistible EDP debuted in 2005 with notes of patchouli added to the toilette ingredient mix, $89 (50 ml); and Givenchy Very Irrésistible L’Intense was introduced in 2011, with the addition of ripe juicy plum, patchouli and white musk, $94 (50 ml), www.thebay.com

 

 

Check out the ad campaign and other inspiration videos, here:

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Ash is a writer and editor based in Toronto. She loves testing out all the latest beauty products and is currently working her way through a 27-fragrance rotation and has more pink lipsticks, neon Post-its and daily cups of coffee than the average human. When she’s not wading through the beauty aisles of her local Shoppers, you can catch her at a yoga class or watching endless hours of Netflix.