Runway fashion and spring fragrances to match

Runway fashion and spring fragrances to match

By Alexandra Donaldson

It’s March, the month when every fashion magazine in the world pronounces the top trends of the coming season. From our fragrance-minded point of view, that means we’re imagining our spring fragrance wardrobe. Naturally, we’d like our scents to complement our latest ensembles, whether we choose to venture into Post-Modern style territory with a colour-blocked ensemble, seriously streamlined in head-to-toe white, or opt for a miliary-inspired look with which to meet the new season. Herewith, highlights of spring runway fashion and spring fragrances to match:

Bright, colour-blocked, geometric styles were seen on various runways, from Junya Watanabe to Loewe. The message: Bold is definitely beautiful. Not for the faint of heart, these punchy-coloured fashions beg for attention.

“Passionate, bold and always at the forefront of a new, empowered generation that does things in its way and lives up to the motto ‘invent yourself’.” That decree comes from Hugo Boss on its latest women’s scent. It could just as well be speaking about this season’s primary-coloured and post-modern runway statements.

Hugo Boss Hugo Women, with its punchy red notes suits with in-your-face fashion: It’s a bold, but elegant scent, fun and completely wearable. Fruity boysenberry and mandarin mix with Himalayan red grass in the top notes, before you arrive at a heart of jasmin sambac, black plum, iris and Indian black tea. And there’s a warm base of sandalwood, cedar and amber—because behind every big unconventional fashion statement there’s usually the warm soul of an artist.
Hugo Boss Hugo Women, $90 (75 ml),

From left: J.W. Anderson, Junya Watanabe, Loewe, Peter Pilotto.

Head-to-toe white has made its mark for a couple of seasons, but this spring the runways upped the ante on the minimalist look. Simple white T-shirts, unadorned shift dresses and streamlined white suits breezed down the catwalks at Zac Posen, J.Crew, Michael Kors and Calvin Klein. If you plan on living this all-American, pared-down look this spring, we suggest spritzing Si Belle from SeeBy Chloe. This modern floral is as fresh as the whitest tee:  Tops notes of neroli and birch leaf mingle with a heart of milky gardenia petals, orange blossom and white musk. It’s smooth and elegant, just like a pristine white wardrobe.
Si Belle SeeBy Chloe EDP, $110 (75 ml),

From left: Zac Posen, Calvin Klein, J. Crew, Michael Kors.

So many women we know own an army jacket or army-green parka, and with military gear having marched down so many runways for spring—from Ralph Lauren and Marc Jacobs to Acne Studios and Sonia Rykiel—it’s safe to say that this menswear-inspired look is extending its mission in the style world. For a scent to match this function-meets-fashion trend, we think an earthy yet classic scent would be just the right fit. Enter Carven Vetiver. This men’s fragrance, originally released in 1957, is woody, citrusy and aromatic. Notes of bergamot grapefruit and lemongrass blend with lavender and geranium and a base of cedar, sandalwood and, of course, vetiver. The appeal of this scent’s re-release, like a perfectly cut military jacket or a top-notch vetiver, illustrates the timelessness of a great style statement.
Cartier Vetiver EDT, $102 (100 ml),

From left: Acne Studios, Marc Jacobs, Ralph Lauren, Sonya Rykiel


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Alexandra Donaldson is the editorial assistant at The Whale & The Rose and a freelance writer and content creator. Although she recently took up yoga in an effort to be a healthy adult, she still binge-watches cartoons on a regular basis and dreams of running away to a cottage in the woods. She has yet to nail down her favourite perfume, but knows that it smells green, earthy and maybe a little bit spicy, but definitely not sweet.