After years of brand loyalty, does your mother need a…
Us! But no, really, we’ve put together a list of our favourite perfume aficiandos, thinkers, writers, lovers and spritzers all so you can keep up-to-date on the latest and greatest perfume news.
1. Beauty blogger and self-described perfume-whisperer Jane Daly of Daly Beauty (@dalybeauty)
This blogger knows her scents. You’ll find nostalgic musings and links to her blog which features perfume and beauty reviews as well as thoughtful posts on all things fragrance.
2. Writer, perfume obsessive and beauty editor Adriana Ermter (@AErmter)
Ermter writes about style and beauty and loves perfume—she’s even contribute to The Whale & The Rose. Expect to find weekly updates on what she’s spritzing.
3. Deborah Fulsang, perfume lover and founder of The Whale & The Rose (@deborahfulsang)
Fulsang has a long-held love of perfume, and as the founder of this site, she’s found an outlet. Expect to find plenty of fragrant goodies on Fulsang’s feed. Whether it’s food, cocktails or perfume, she’s imbibing.
4. Basenotes (@basenotes)
Keep up-to-date on perfume industry news with this account which also offers perfume picks weekly. Feel free to ask for perfume advice by tweeting at Basenotes.
5. The Perfume Shop (@ThePerfumeShop)
Get updates about new releases, great ad campaigns and celebrity news from this Twitter feed, with plenty of pictures and big names to address your perfume needs.
6. The Perfume Society (@perfume_society)
Get sneak peeks into fragrance events, read perfume articles and chances to engage with this talented team beyond the Twittersphere. Don’t be afraid to ask advice or share your thoughts.
7. Persolaise (@persolaise)
This blogger has an award-winning book and contributes to Basenotes, and offers solid perfume insight. Make sure to pay special attention to sneak peeks of upcoming releases.
8. Patty (@perfumeposse)
Get a ton of reviews from this Tweeter, who covers everything from niche picks to celeb news. There’s something for everybody, and this account can definitely steer you in the right direction.
9. Now Smell This (@nowsmellthis)
Perfume reviews, scents of the day and news: Expect to see plenty of photos of upcoming ad campaigns too!
10. Fragrantica (@fragrantica)
Reviews, favourite picks and notable anniversaries, this perfume feed is a great place to find a new scent and seek advice. Pay special attention to new releases.
11. Jan Moran (@janmoran)
Moran is a best-selling writer of historical fiction and a perfume enthusiast. Her most recent novel is Scent of Triumph; she also penned the books Fragrances I and II, which are comprehensive guides to prestigious perfumes. Moran is also a Harvard Business School grad and a serial entrepreneur. Among her inventions: Scentsa, a touch-screen software program, which was recently sold to Sephora.
12. Barbara Herman (@Parfumaniac)
The author of the captivating book, Scent and Subversion: Decoding a Century of Provocative Perfume (Lyons Press, 2013), is a media and culture writer who’s worth tuning into on Twitter. Her blog, www.yesterdaysperfume.com celebrates the art of vintage perfume.
We’ll keep adding to our social leaders list. And of course there are all of the fragrance brands to tap too. That’s phase two. Tell us your favourites accounts to follow, on whatever platform you choose.